
This post is part 2 of 3 in a Q and A series with some of the most productive people around. This installment is with Leo Widrich, Co-Founder of Buffer.
How do you define productivity?
To me, productivity means the ability to bridge the gap between your ambitions and your abilities today. Your ambitions meaning who you want to become, which is the next top writer, football player or entrepreneur. The person who is most productive, is the person who can bridge that gap faster than anyone else.
Tell me one thing you do better than anyone else?
Whoa, that is a tough question. I don’t know if there is anything I can do better than anyone else. What I think I do a great job with is to stick with what I have set out to do each day. If it is to write 4 blog posts today, then that’s what I will achieve. I’m pretty good at brute forcing anything that I’ve set out to do through - that can also have a few downsides. :)
What does a productive day look like to you?
To me, it means that I manage to do everything from my privilege list. That’s when I feel productive. Especially if my to do items are all at the edge of the 20:80 principle. Doing 20% of the work to get 80% of the results. If I manage to do that, then I feel very good.
What is your productivity tool/app that you can’t live without and why?
Definitely my Moleskine. Everything goes in there and it keeps me sane from any “to do list” overflow (image of Leo’s Moleskine above).
What fundamental tips would you recommend to people wanting to become more productive?
The key thing I would advise people (and that’s because I advise myself to do this every day) is to figure out your purpose. Figure, what it really is you want to do first. Spend some time on that, then, once you have a slight hint of direction, go for it. Being productive and bridging your gap of ambition and ability is a lot easier, if you are picking something you’ve firstly identified as being truly passionate about. I know this might sound very trivial, but I do this myself every few days. I look in the mirror and try to figure out whether the things I’m working on every day really are the things that drive me and motivate me. It’s a simple exercise that goes a long way.
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